The fit of our basics have been carefully considered, making sure our each aspect of the garment fall correctly into place no matter what the body type.

We believe that clothing should be mobile, functional but above all else the highest in quality and workmanship.

We're obsessed with quality, so much so that we've spent years testing and sourcing fabrics from all over the world so that you can wear the highest quality basics with confidence. We only work with ethically certified® factories and only use the highest grade materials to build our staples.

Most of the clothing we produce is built using ethically sourced heavyweight suede cotton which achieves unparalleled softness and comfort. Also known as "brushed cotton", sueded cotton is a traditional process that strengthens and softens the fibres of the garment, this can only be achieved with the highest grade cotton.

To ensure our basics keep their shape and last for years we've built them with durability in mind with a 365-day guarantee.

The clothing industry is not what it used to be, with fast fashion taking over and causing unnecessary issues for the environment. Not only are these outlets high priced but many times they are designed to break, lose colour or develop holes after a few washes—we promise our basics will never have these issues.